A short excerpt from a YouTube video by Jeff Langmaid advising chiropractors about common video-marketing mistakes. In this chunk Langmaid emphasizes that first videos often look bad, shares a personal anecdote about a 'hostage situation' look caused by bright lights, and stresses the need to iterate and improve over time.
Did do it wrong forever. Everybody does. Just as the same as your first video that you shoot will be pretty bad. Unless, as I say, you're Ryan Seacrest, probably came out of the womb like ready to hold a microphone. Unless you are him, you are just going to look back. Like, we talk about this every single time, Paul and I, but it's like my first video when I, when Paul came on to for us to work together, I was like, here's a video I shot. And it literally looked like a hostage situation. Like, I had bright lights. And literally it's bright lights. And I'm just like, hey, do you need chiropractic coverage? Use chiropractic. It's like, wow, that's super scary. I can't believe that business actually exists today with that. But so it always starts out bad, but that you have to iterate.
