Short conversation (YouTube video) emphasizing that video—especially simple, phone-shot selfie or live video—is the best solution for chiropractic marketing. The speakers stress low production requirements, practical setup (reasonable lighting, low noise), and, most importantly, consistent, frequent action rather than chasing gear.
But if you ask me what the best solution is, video is it?
And by video, I'm talking just grab my iPhone selfie style. And could it even be like a little live video? Does it need to be high production value? What are your thoughts with regards to that?
I think you can run and gun these. I think you can absolutely just take out that phone. You know, make sure you're in an area where the lighting's halfway decent, where, you know, there's not too much noise. But I don't think you necessarily need to go crazy with that. But as we've discussed, one of the most important things is consistency. So if you're going to be committing to do something like this each and every day, or at least a couple times a week, if you just choose a couple of your favorite days, the most important thing is to get going, right? It's our results follow action. So it's taking action. Otherwise, you know, we can all end up in a rabbit hole of I just need this one more piece of gear, and next thing you know, six months are gone.
Very much guilty of having fallen over this last six months of down the rabbit hole of more and better gear with regards to that stuff.
