Jeff Langmaid explains why people have wildly inaccurate ideas about chiropractic care, from seeing it as a cure-all to knowing nothing about it. Many doctors give patients wrong information too. Chiropractors who educate patients can build trust and stand out.
I love seeing stuff like that in print because again, I can tell you, when we talk about health literacy, I can guarantee you because I see it all day, every day on social media, on YouTube, everywhere else. Most people think chiropractic still is a magical unicorn of nothingness. They do not believe, they have never been told, they've never been showcased, which in my opinion is a huge issue. When we talk about the medical providers giving no information or misinformation, it's a real issue. That's why building referral relationships can be so important. But it is a real, real issue because we look at the research. The research that's being published is so different than the thought process of the average person. There is no alignment between these two things. And that's a real challenge. Now every challenge is an opportunity. So it's also an opportunity for you to educate, for you to grab market share, for you to highlight who you are and what you do. But it is a real challenge as well.
