A short YouTube presentation by Jeff Langmaid arguing that clinicians must understand what people with low back pain are experiencing to communicate effectively and grow practice demand. The speaker frames low back pain as highly prevalent in communities, notes that many clinicians still have communication gaps despite clinical capability, and links better understanding to improved patient engagement and waitlist growth.
Chapters
So the more that you understand what people are dealing with, the better you can communicate. But you have to have that knowledge. I think it's always really important to re emphasize this because I know a lot of times we talk about low back pain. I'm going to get into some stats here and it's like eye roll territory for a chiropractor because it's like quote unquote boring. Meaning, yeah, we know we do a great job with that, but there's so much more we can do. I agree. There is so much more we can do. Yet there are more than enough people struggling with back pain if only half of the people in, in the world right now with back pain. Or should I say in your community. Let's be really specific when we take the point prevalence of back pain and we break it down. There are thousands of people. For every chiropractor, every chiropractor, there are thousands of people just with back pain. So if you are not having a waiting list practice, so to speak, you have a communication challenge. So that is where this knowledge comes into play.
