Jeff Langmaid describes a website audit: remove all text and see if images alone show what you sell. If they don't, your visuals aren't clear enough. The test forces you to choose between better pictures or keeping confusing ones.
I think it's super important. So many docs, oh my gosh, we do website audits and you'll go to their website and their banner photo will be of a mountain landscape. Wellness awaits you. Oh my gosh. And it's like website audit 101. Go to your website, remove all the words. What do you think it sells? Do that with your own website. And if you're not sure what your website sells, if you remove all the words, then you need to change the images or the videos that are there because it should be able to sell or at least display what it is you fix without any words. It needs to be that clear of messaging.
