Jeff Langmaid explains why dry needling sets chiropractors apart from competitors. It lets you treat conditions patients can't fix on their own and positions you as more than just an adjustment doctor.
Real problems that people come in with that they could Google. They're like, yeah, I have that. And those people have choices. Usually it's pain management, some other stuff they don't want to do, and I wouldn't want them to do either. But now you can start helping address these conditions with dry needling and be at that level rather than just being another. Another doc in another box that's just delivering adjustments. So it's really, it puts them at a different level, and that's what I'm trying to get out there to do for these docs.
