Short instructional video by Jeff Langmaid advising healthcare professionals on staying top-of-mind with other providers. Recommends three primary outreach methods: (1) case notes — send patient-centric testimonials (with patient permission) when co-managing patients; (2) research updates — one-page monthly briefs breaking down a study with branding; and (3) meetings. Emphasizes controllable, repeatable assets (research briefs monthly) versus opportunistic ones (case notes that depend on patient flow).
Chapters
When we teach docs to talk about reaching out to other healthcare providers, we like to communicate through case notes, through research updates and through meetings. So case notes is updating those other healthcare providers that you're co managing the patient with. Whether they know it or not. It doesn't mean they referred in, but if you're co managing the same patient, it's a great idea to send a case note because it shows the social proof that you co manage and that you exist. It also shows the great results. I view a case note as a patient centric testimonial. Long as you have that patient permission, you want to get those out there. The other aspect is research. That's the controllable asset for reaching out to other healthcare providers. Again, we talk about giving a research brief and a research update. Just one page, breaking down one study. You don't want to punish these guys and gals and send them the whole darn study and be like, oh my gosh, this sounds like work. But just a simple update that has your name and logo on it monthly. That's something you can control. Your case notes will ebb and flow with who walks in your front door, but you can control that you get your name top of mind in front of these individuals once a month.
