Jeff Langmaid recounts visiting the Tampa Hyde Park Farmers Market where a vendor selling a single focused product (lobster rolls) drew a crowd. He uses this anecdote to argue that clear market positioning—making it obvious what your practice offers and the value it provides—helps attract the right patients. He closes with a short exercise: evaluate how your practice is positioned and whether it attracts like-minded people interested in health and wellness.
Chapters
Hey. Just got back from the Tampa Hyde Park Farmers Market and it was a great microcosm of business. It was packed ton of people out enjoying their Sunday afternoon. I was able to sit back, have two nice lobster rolls and it really got me thinking about marketing and chiropractic. Which sounds odd, but here is exactly why the lobster rolls. When I went in line to get Some, it was 20, 30 people deep just to get a single lobster roll. It was delicious, but. But the lobster guy at Maniacs, he serves one thing and one thing only, and that is lobster. You can have it a variety of different ways, but it is one thing. I'm not saying you need to do just one thing in your practice, but I think there is something to be said with how you position yourself in the marketplace. Do people understand what your practice is about? Do they understand the value of your service? I think it's a great exercise to take stock of how you are positioning your practice in the marketplace, how others perceive you in the marketplace, and then move forward from there with your outreach. So if there's one thing to take home today or an exercise to do, think about how you position yourself in the marketplace and whether you are attracting as many people with the like mindedness that you have for health and wellness. Have a great Sunday.
