Keep following up with interested prospects until they buy or explicitly block you. Send helpful resources and check if previous content was useful, but stop if they unsubscribe or opt out.
How many times should I follow up with somebody who expresses interest and opts in? Because I don't want to annoy them. Buy or block, baby. Listeners might be like, what? Well, you get what I'm saying. Realistically, I mean, we're following up until they don't want what we give. People like to listen to this and then put their own perception on what it means. They're thinking, I don't want to bother people. We're not texting someone spammy stuff every day. You're giving helpful follow-ups. You're giving value. You're saying, hey, you haven't booked an appointment yet, but here's something that could help you in the meantime. Was this helpful? What about this? What else can I give you? What more value can I provide you? That's the framing of the follow-ups. So like, if they don't want help, then okay, you need to unsubscribe or you need to block us because you're going to keep getting our stuff.
