Jeff LangmaidFounder, The Evidence Based Chiropractor

Free Marketing for Chiropractors? The "Be Everywhere" Doc Secret

23 Jun 2024 · 1 min

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Jeff Langmaid advises chiropractors—especially in smaller communities—to proactively position themselves as the local health expert by appearing on TV and in newspapers, joining and speaking at organizations, and building relationships with other physicians. The emphasis is on visibility, approachability, and taking initiative to be featured in local media and community groups to promote practice growth and professional relationships.

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A lot of the benefit, in my opinion, of some of the smaller communities are reach out, see if you can get on tv, talk to people, be present, be approachable, be a health expert. There's no reason, especially if you're acting nearly in some of your communities as their primary care physician. Make sure that you're getting out to the newspaper and the tv. You should be their leading health expert. In that case, you should be featured in nearly every segment. So get out there. But be. You have to be proactive about it, right? You have to have a stance. You have to have some of this information and knowledge to be able to speak to it. Also, don't hesitate to get out and speak and become a member. As we saw last night, a lot of new members with the organization and association here in North Dakota. That's awesome. Be active, be engaged. That's important. And then reach out to some of the other physicians. I think this is a great way to promote a practice, and I think it builds relationships better than anything.