Dr. Jeff Langmaid breaks down how chiropractor Dr. Joe Cipriano built a YouTube channel that earned $1 million. The video covers Cipriano's channel statistics, estimated earnings, and the specific strategies other chiropractors can use to replicate his success.
How has Dr. Joe Cipriano, the Y strap doc made over a million dollars on YouTube? In this video I'm going to break down exactly what Dr. Joe's stats look like, what his estimated monthly earnings are, and also some take home messages that you might be able to use on your YouTube channel to help you build and grow. Over the last few years we have seen an explosion of crack em up Chiropractors on YouTube. These guys and gals are generating tens if not hundreds of millions of views by adjusting patience. Now if you ask a chiropractor whether they like it or not, you are going to get a mixed bag of answers. But one thing is for sure, these docs are attracting an incredible amount of attention and some of them are making hundreds of thousands of dollars per year on YouTube alone. So let's take a look at why strap Doc Dr. Joseph Rihanna's page. Dive in and see what we can find. So what you'll notice right here as we have his YouTube channel up is he has a big header Y strap dock. He's located in South Carolina. But down below that we want to take a look in the middle of the screen at the analytics tab. So here's a couple areas that I have. This is called Tubebuddy. You can take a look and see exactly how many lifetime views, how many videos and what does the traction look like for each individual YouTube channel. So we can see here that Dr. Joseph has over 364 million views on his channel. Over the last few years he's produced 429 videos. And over the last 30 days he has over seven branch about seven and a half million views on his channel and only four videos. So he's averaging about one video per week over the last four weeks. And those videos also with his previous videos have accumulated nearly seven and a half million views. Those are incredible and staggering numbers. But now let's switch over and take a look at what's going on inside his channel. This is a tool called Social Blade. I find it to be super, super valuable. And we can see here I already have his channel brought up. We can see Dr. Joseph Cipriano DC has 429 uploads. He has nearly 2 million 1.8 subscribers and over 363 million views. So when we go down in the middle there, here's where we start to get into earnings and the meat of what we're talking about today. These are estimated monthly earnings for his channel via Google. Google owns YouTube. It estimates 2,000 to $32,000 each and every month for drumroll please, a grand total of $25,000 a year, up to $387,000 a year just off YouTube. Now you might be saying yourself, man, that is a big gap. There's a big difference between earning $25,000 a year on YouTube and earning nearly 400k a year on YouTube. And you're correct. The reason why there is such a big gap is it all comes down to CPMs. That is the cost per thousand impressions. YouTube does not tell us how much. Whether you are a finance person, a health care person, depending upon your video, depending upon the algorithm is going to dramatically, dramatically shift and change how much every thousand views is paid out to you. There's a lot of factors that go into that. A lot of that is Google's proprietary information. But what I have seen time and time again is from YouTubers who showcase their earnings and have been public with their earnings. I've double checked that against the Social blade stats and 9 times out of 10 I find that it is near the higher end, not near the lower end. I think it's very, very safe to assume Dr. Joseph is earning over $250,000 each and every year off his YouTube channel alone. So whether you like the videos or not, there is no question he is getting a lot of attention and earning more than many chiro braggers earn in their primary practice every single year off the YouTube videos that he's putting out. One of the things that I want to take a look at before we wrap it up is if you check Social Blade you will see a bunch of historical data for how many video view he's getting each and every day, how many he's got over the last 30 days, what his weekly and daily averages look like. And they're estimating that he could be earning many days over $1,000 every single day based upon the quarter million video views he's accumulated. So what is the take home message and how you can utilize this on your channel? Well, I'm going to flip back over to his channel here and one of the best things that you can do is, is learn what he is doing. So if you click on the videos tab, as I'm doing right in the middle here, you are going to see all of his videos come up. Now if you go over to the right hand side, you will see a button that says sort by. If you click that button it'll allow you to sort by most popular. You can click on that and you will see his most popular videos in order. So you can see his most popular video has 20 million views, which is absolutely incredible. And he has 1, 2, 3, 4, 5, 6. Six videos that are above 10 million views and probably over a dozen that are above 1 million views each. So what you can do is hop in here, check out what he has going on. If you just want to watch the videos, go for it. But see what resonates with you. If you're a chiropractor watching this video right now and you want to get in on some of these views, take a look at what he's up to. Not every video might resonate with you, but learn how he has been successful. There's no question that the public is very interested in what's going on in many chiropractic offices and you can control how it's positioned by taking action yourself. So this video, that is how I estimate that Dr. Joseph Rihanna has made over a million dollars on YouTube and currently is making over a quarter million dollars per year by showcasing what he's doing each and every day in his practice. And if you like Joe's videos, comment down below. If you don't like Joe's videos, comment down below. Let me know what you think of Dr. Joe Cipriano's channel. Stay tuned if you're looking for more video breakdowns of the Top Chiropractors on YouTube and be sure to watch the next video. My name is Dr. Jeff Langman and I'll catch you very soon. Hey, what's going on? If you loved that video, be sure to subscribe to this channel. The evidence based chiropractor puts out videos on all the time at the intersection of marketing and research, showing you how to grow your practice while also growing your knowledge base. So if you liked it, be sure to comment down below or hit subscribe and I'll see you in the next video.
