Short video commentary by Jeff Langmaid on finding the balance between consistent email content and spamming. Langmaid argues that frequency alone (daily, weekly, monthly) isn't inherently good or bad — content quality and audience fit matter more. Marketers should know their ideal client and send valuable, relevant content rather than trying to please every individual's frequency preference.
Consistent content. How do you find the balance between that and spamming people? If it's good it's good. If it sucks it sucks. Some people think that emailing them once a day is too much. Some people think that emailing them once a week is too much. Some people think once a month is too much. So you can't worry about the individual person. You have to look at numbers and if you're putting out things that are of value to your audience this is where it cuts down to building audience right? You need to know who you're talking to. If your ideal client not that your ideal client needs to be this niche but if your ideal client is a CrossFit person and you're talking about some geriatric thing for a week straight just doesn't make sense. But if you know your ideal client is into health and nutrition and you're touching on different topics that are relevant to their life, you can't tell them enough.
