Jeff Langmaid walks through local SEO for chiropractors: write headlines for specific patients like auto-accident victims or CrossFit athletes, keep page load under one second, and post monthly to stay visible in Google rankings.
Less than one second (speaker warns that about 2 seconds will push you down in Google).
At least once a month.
So Google, also known as search engine optimization, right? Somebody types in port orange. Chiropractor. If you had a practice here, it'd be ideal to come up number one. If you're on the fourth page, you do not exist. Hate to break it to you. So what are some Google tips? Well, create a compelling headline and cta. What does that mean? Okay, so I've ranted about this before, I'll rant about it again. Wellness awaits you is not a compelling headline. I just want to get that out there. All right, let's just get it out there. Nobody in town right now is saying, I am desperately looking for wellness and if it awaits me in this clinic, I am motivated to absolutely spend cash and sign up at the first visit possible. Nobody even knows what that means. Chiropractors fight about what that means, never mind the public. So create a compelling headline. I don't know what that is. Everybody's different, right? If you want to do acute care and auto accident cases, well speak to that. If you want to do CrossFit gym, also known as new patient fulfillment centers, CrossFit gyms, then speak to that. But make sure that you are creating a compelling headline and a compelling call to action at the top of your website. That's absolutely crucial. Image sizing is a little bit tricky and what I say that is most people don't think about this. And if you're utilizing, I also want you to keep this in mind. You might say to yourself, well I'm going to use, I'm not going to build my own website. Cool, don't build your own website. But most of the companies do a terrible job doing these three basic things. So you want to at least be able to speak to the person and say, yo dude, I want these things taken care of and tell me that they are. And hopefully you trust them. Right? So image sizing, if your images are big, it takes a long time to load your page. A long time means about 2 seconds. Google will push you down if you have everything else right in your image size in two seconds. I'm not talking like dial up style where it's like, oh gosh, forget about that. Your page needs to load in like less than one second. And image sizes are the number one reason why pages load slow. So keep that in mind. There's a bunch of tools out there for free or five or ten bucks that squash pictures to like 10% of the size and you're good to go. And they're indiscernible to tell the difference so keep that in mind and update your content. Number three thing in this case is making sure you have fresh content. Right? Nobody wants to go to a website and be like, oh, man, I'm so excited I'm making, oh, I'm so excited. I'm so desperate to find relief that I'm going to do something about it. So now I go onto a website and it looks like they're literally having like dust off the top of the website because somebody decided to post 25 things in three weeks and then hasn't touched it in two years. That's not compelling. Right? And there's plenty of tools to help you schedule those things out. So don't go feast and famine. Make sure that you are continuing to put out content even if it's once a month. That's just nice. The search engines like to see that. And from a patient perspective, you don't want to seem like, oh, I went to a seminar, so I posted four things and now I didn't touch it for two years. So just keep those things in mind and all three of those things will dramatically help you in terms of search engine optimization as you get going.
