Jeff Langmaid shows chiropractors how to turn one 5-10 minute video into a blog post, social clips, patient handouts, and podcast audio. Record yourself explaining something you know well, then repurpose it across every channel. One piece of content becomes six.
Hey Doc, you know, publishing and producing top quality content online, Facebook, LinkedIn, Instagram, your website, you name it, it's imperative to driving interest, volume and patience into your practice. But for a lot of docs, it can be exceptionally challenging to keep up with content production. I know a lot of people, their pages go dormant for weeks at a time or there's just a spotty post here and there because it can see seem like a full time job getting that up and running. But I wanted to break down how you can take one piece of content and split it into a variety of different assets that you can utilize over the course of weeks or months in your practice. So I am going to start at the top, we'll talk through it, we'll talk about how each piece works and how you can utilize it to better get more influence, ultimately more eyeballs on your social media content, on your practice and yourself. And I'm going to start at the top with what I call a piece of smart content. So when I say that I am talking about a piece of content, a topic that you feel comfortable talking about for five to 10 minutes, maybe it is spinal curves, maybe it is disc herniations, I'm throwing a couple of different things out there. But a piece of smart content is what you know, you feel comfortable and confident talking about for five to 10 minutes. I am going to propose to you that the best way to do that is to shoot a video. Video is going to be your pillar from which everything else is broken down. A lot of docs have challenges shooting video. If you have any questions, comment down below. But here's what you can do when you start with a video. Here's why it's so advantageous. Once you shoot a video, all of your other content can actually be distilled down from that initial video. Now again with the video, you want to make sure it is a piece of content. It is a topic that you feel comfortable with that you can just go talk about, paint a clear picture, picture, talk about confidently. Once you do, it makes everything else so much easier. You can for instance, have that video transcribe the words that you're saying. Rev R E V is one service that does that, that creates a blog post that then guess what you can post on Instagram, on Facebook, on your website, from there. What can you do with that? Well, if you format it correctly, you have a brand new patient education handout off that same topic. You, you can already see how this starts to really accelerate as you go downstream. Also with the video, of course During a video, it's images. So you can take one of those still images from you talking and now you have a nice image. Well, when you combine some of the text of the blog and the image itself, what do you have? You have an awesome social media post that you can post on Facebook, LinkedIn, Instagram, etc. And also don't forget about that audio. So coming off there, if you to want rip the audio, you have a podcast episode in the bag already. If you're a total superstar, you can actually transmit that to an Alexa skill, but we won't get that into that today. And finally off of that video, five to 10 minutes, you can break down a 60 second piece of it and then have that as a story on your Facebook or on your Instagram page. So it's a lot of information in a short amount of time. This is what we do at the Smart Chiropractor. So if this sounds like a lot and you'd love to have all of this automated for you, check out what we have going on at the Smart Chiropractor. We are happy to do all of this and much more for you. But if you're somebody that wants to give it a go on your own, take and start with a video of a topic that you feel comfortable and confident with. And don't forget to break that video out on text, on image, on audio, and supply your channels online and off with great information about what you do each and every day in practice. You have any questions about this, comment down below and I'll be happy to answer.
