Dr. Jeff Langmaid breaks down how to get more MD referrals by staying top of mind with physicians through three things: consistency, research, and detailed case notes. He argues that documented systems beat random marketing efforts for building referral relationships.
Hey doc, I'm Dr. Jeff Langman with the Evidence Based Chiropractor. I want to talk about how you can double your MD referrals in 2022. Now if you have zero referrals, let's talk about how you can build, grow and develop referral relationships with other healthcare providers. However, if you're somebody that maybe has a trickle coming in, but you know there's a lot more with that faucet that can be turned up, let's discuss those action steps that you can take to double, triple, quadruple, 10x. For many docs out there, you can go from 0 to 100x meaning 0 referrals to over 100 referrals in a year by having the systems and processes to do so. Now what are those systems and processes? It comes down to a few super simple things. Number one is consistency. When you start building relationships with other healthcare providers, you have to consistently communicate to stay top of mind. Docs out there are super busy, believe me, working within an orthopedic group. I saw, you know, some of these Doctors are seeing 60, 80, 100 patients a day. And in that setting, that is a ton of people in a traditional medical setting. So to stay top of mind you need to be consistent. And if you are out of sight, you are out of mind. This is why research is one of our pillars. It gives you the opportunity to consistently stay top of mind, showcasing who you are, what you do and then case notes, one of our other pillars showcases that you co manage and the great results that you get. Both of those build into consistency of messaging so that you can stay top of mind so that they can think of you when they have an appropriate patient in front of them and, and make that referral over to you. One of the biggest challenges, I think when you start building referral relationships, you might notice that somebody comes in and said my doc said go to see a chiropractor. That is number one a great thing when the patient walks into your practice and says that because they chose you. But it's also, it is crushing when they say go see a chiropractor and not go see you, go see Dr. Langmaid. And the way to solve that is, is to have consistency with your messaging to stay top of mind and to utilize those first two pillars that we talk about when building and growing referral relationships with hundreds of members spread worldwide generating tens of thousands of referrals into those practices. Here at the evidence based chiropractor we live and breathe this. We know what works and what doesn't. And the two pillars of case notes and research can help you build the consistency you need to be successful. Now, how else do you go about doubling your referrals? You, you go about that by having processes and systems fly by night. Marketing is just not going to work when you are trying to build long term referral relationships. And the key word here is relationship. The referral comes from the relationship. So these things take time to build. Consistency is critically important and you don't want to have a mishmash of doing a little bit stopping, doing a little bit of this stopping. You need to have the consistency, but you also need to have processes and systems that to ensure that you get the results you desire. At the smart Chiropractor we always talk about results follow action. The action steps you take today will lead to the results that you see tomorrow. And if you want to double your referrals in 2022, my question to you is what action steps are you taking today to ensure that that result comes to fruition? One of the best action steps you can take is head over to the evidence based chiropractor, get started and we will give you the proven systems and processes you need to through our five modules, our reports, templates, guides. To be successful, it is not super hard, but it does take diligence. You need to have the systems and processes and believe me, having the streamlined approach that we've refined over a dozen years will help you get there so much quicker than just trying to figure out on your own. The process of building relationships is super affordable. Staying consistent is super easy once you have systems and processes built. So if you want to check out those five modules, if you'd love to get started and ultimately if you would like to double your referrals or more in 2022, head over to the evidence based chiropractor. Comment down below with any questions you have and hopefully I'll be talking to you very soon. Bye bye. Hey, what's going on? If you loved that video, be sure to subscribe to this channel. The Evidence based Chiropractor puts out videos all the time at the intersection of marketing and research, showing you how to grow your practice while also growing your knowledge base. So if you liked it, be sure to comment down below or hit subscribe and I'll see you in the next video.
