Jeff LangmaidFounder, The Evidence Based Chiropractor

How to Increase Revenue with Memberships in Your Chiropractic Practice

14 Jul 2023 · 1 min

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A brief conversational transcript from a YouTube video by Jeff Langmaid explaining that chiropractors face low/uncertain insurance reimbursements and administrative burden. The speakers describe a membership program as a win-win recurring revenue solution: patients sign up via the doctor’s website, input credit card details, and memberships are tracked in software which can enforce use-it-or-lose-it or automatically write off unused visits. Example pricing mentioned: four adjustments per month at approximately $100 (illustrative).

Chapters

In the industry, chiropractors for years have.
Suffered with reduced.
Rates from insurance reimbursement.
They've suffered.
With, hey, we have to submit a claim three times or fight a denial to get reimbursements. And there's a.
Lot of effort.
That goes into that. And we've created memberships as a win win opportunity.
So here's how they work.
So first of all, we made it easy for the patient. They can go to the.
Doctor'S website.
They can see that there's a membership opportunity.
They select the.
Membership, which, by the.
Way, Jeff, the doctor.
Customized those, and then it asks for their credit card information, something that the doctor is going to want.
So this is a true.
Engagement opportunity. They enter their credit card details and that goes right into chiropractic. From there, the memberships are tracked and you can set it as a use it or lose it option, which, if you don't want to do that, you can also choose not to. But that's a true reoccurring revenue model. So if you do four adjustments a month for, call it a hundred bucks, if they only come in for three.
The software.
Automatically writes off that remainder. Just a, just another opportunity.
For the docs.