Jeff Langmaid shows chiropractors how to use Instagram Stories to ease new patients' fears. Posting behind-the-scenes clips of your office, treatment rooms, and staff makes people more comfortable calling. He walks through the basic steps: tap the Stories plus, snap a photo or video, and post.
Jeff Langmaid
April 23, 2018
Hi. I wanted to give you a quick tip on how you can use an Instagram story to showcase your practice and reduce fear. Anytime that somebody goes somewhere new, there is fear associated with that. And if somebody is hurting or they're having to go see a doctor, there can be a lot of barriers to making that call. So showing off what's behind your front door, showing off your practice, is a great way that you can resonate better with your community, reduce fears and increase the likelihood that somebody will call you when they are in need. And a great way to do that is with Instagram stories. You can simply go to Instagram and at the top you will see stories. The first one will be you and there will be a little plus there. You simply click that and it brings you to a nice screen where you can take a picture, use a short video or even boomerang, which is that this kind of thing going on, you can do that just in Instagram stories. You don't need to be in it. If you're shy of being on camera or you're a little unsure of yourself, don't hesitate. Point the camera away. Showcase an office, a treatment room, or maybe even the front desk staff at your practice. Get people engaged and exposed to what goes on behind the scenes of your office. Make them feel more comfortable, and they are much more likely to ask you to be their chiropractor.
