Jeff LangmaidFounder, The Evidence Based Chiropractor

I Charged $6,000 to See a Patient 6 Times

30 Jul 2026 · 1 min

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In this video, a healthcare practitioner (Speaker A) recounts how he transitioned from traditional per‑visit billing to a value‑based, outcome‑focused rehabilitation coaching model. After realizing he could prevent costly $10,000 surgeries while earning only a few hundred dollars per case, he adopted a 3‑month package structure that emphasizes the patient’s journey from pain to a "bulletproof" state. The packages are priced between $2,000 and $6,000 for a three‑month period, with bi‑weekly check‑ins rather than frequent individual visits. This model allows him to charge for the overall result rather than each encounter, and he reports that patients achieve remarkable outcomes under this system.

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I was getting people outcomes extremely quickly, and I realized, hey, I canceled a $10,000 surgery and I made about $300. That seems like a pretty significant gap of value there. And so then I heard the package route, hey, you know, get 20 visits up front. But because I was getting people better so quickly, it didn't make a lot of sense, like, either for me or for the patient. So then I realized, wait, if there was a way to take all the rehab coaching I wanted to provide them and basically provide more time, stretch it out over 3 months, and take the focus away from my one-on-one visits and put the focus on the outcome and the journey and going from pain pain-free to bulletproof, then I can charge for 3 months, not just charge for a few visits or 10 visits. So what that did for me is it allowed me to charge for the 3 months, allowed me to charge for the result. The focus was taken away from my per visit. So then I started charging $2,000 for 3 months, $4,000 for 3 months, and then I was doing $6,000 for 3 months. And I was only seeing the patient every other week, and their outcomes were amazing.