Is 4 Visits Worth $50,000?
9 Apr 2026 · 0 min
0:14
A coach asks a client if four sessions were worth $50,000. The client says yes, because the advice saved them $100,000. That's the math on coaching value.
A coach asks a client if four sessions were worth $50,000. The client says yes, because the advice saved them $100,000. That's the math on coaching value.
And then I ask the best question I could have ever asked, and it changed my life forever. After 4 visits, you canceled it. She goes, yes. And I say, if knowing what you know now, if I had charged you $50 grand for these 4 visits, would you have paid it? She goes, well, yeah, you still would have saved me $100 grand.
