Jeff Langmaid argues that resisting new services your practice should offer will cost you as they become industry standard. Adopting them now builds competitive advantage and long-term growth.
This is something that can really help build, grow, and develop your practice, and it's going to become more and more prevalent. I know there's some people out there that are resistant to this idea with every ounce of them, and I'm going to be the one to say, take a look at what you can do to offer this in a meaningful way in your practice because it will pay dividends as time goes on. And while it might not hurt or you might not know the hurt of not having it now, that is going to become really prevalent and really relevant as time continues to progress because this is becoming a standard in the industry.
