Short excerpt from a talk by Jeff Langmaid about implementing lead magnets on websites in ways that avoid being obtrusive. Uses examples (Dr. Axe site, CNN) to illustrate tactics like delayed triggers and exit-intent pop-ups to request email addresses after users have engaged.
Who has lead magnet currently on their website, who would like to have one who thinks that that would be a good idea if they did. This is from Axe, right? So you go to Dr. Axe's website and this pops up. The thing about something like this is that you can delay it, like, you don't want to. And sometimes mine even is can be obtrusive on my website. I'll admit that. So. But this is one of those things where it's like, after you've been on the website or scrolled down a bunch, then it pops up. Sometimes if you've been to cnn, when you try to click off Anderson Cooper comes up on the screen like, don't leave yet. Come on, give me your email. So you can have exit intent. They call that an exit intent pop up. So there's ways to do it without being obtrusive.
