Jeff Langmaid (YouTube video, July 25, 2023) introduces low back pain as the leading cause of disability in Australia and globally, states that roughly 30% of a population experiences low back pain at any given time, and argues there is large business and clinical opportunity in properly treating and communicating care for low back pain.
About 30%.
We are back with more research this week. Another brand new publication that's all around Australia's clinical care standard for low back pain. In Australia, just like pretty much everywhere on planet Earth, low back pain is the leading cause of disability. That can be same as sometimes I think we're like, yeah, no kidding. Low back pain, big issue. Like, let me be super clear. If all you did was accurately take care of low back pain and communicate that message appropriately, you have an infinitely sustainable business that you could never open up enough locations. Why? Because it's literally the number one leading cause of disability. This is not a niche topic. Right. So there is so much opportunity there because we know that almost everybody's going to deal with low back pain, and about 30% of any given population is dealing with low back pain at any given moment in time.
