Jeff Langmaid (speaker) opens a short YouTube talk on chiropractic marketing by asserting a foundational thesis: marketing is not merely a set of tactics but a reflection of your brand and business identity. He cites Don Miller’s StoryBrand framework as the guiding concept and emphasizes that communication should flow from who you are as a business, not from isolated tactics.
Marketing isn't necessarily something you do. We're going to kick it off with really what I consider to be the foundation of your chiropractic marketing, which is ultimately what Don Miller calls story brand. And it's important to lead off with this, because understanding the strategies and the tactics are one thing, but knowing before you even get there, how do you communicate? Is perhaps most important. So for me, this encapsulates it. Marketing isn't necessarily something you do. It's a reflection of your brand and your business. And I think that's a key avenue to look at things through where. Where it's not just, oh, I'm just doing this tactic. It should always be as a result of who you are, where the brand is, and where your business is going. So I would say keep that in mind as you go through everything.
