Marketing Telehealth: How to Fill Your Schedule

Hello, everyone. Dr. Jeff Langmaid here with Dr. Jason Deitsch of the Smart Chiropractor. And thank you for watching this video series. We've been talking about how and why telehealth is critical to keep your practice alive during these turbulent times. Over the last few days, we went through three simple steps to get started in less than an hour. We've outlined two ways that you can get paid, and we've also talked about one way to get started. With all of that great information, we've received an unbelievable amount of feedback and questions on about how you can implement this easier and at a higher level. That's what Jason and I wanted to go through today. You understand if you've watched this, how critical, again, how unbelievably critical telehealth is to your practice over these coming days and weeks. And we look at that through the lens of two items. You have to build that health tribe, build a community of people who know, trust and like you, and then be able to extend that olive branch, teach and invite them to connect with you online. That's what we're breaking down today. Jason, how are you doing?

I'm doing well. And I say I'm doing well because I'm inspired by the number of chiropractors, health professionals, people coming together to make a difference, to look at the bright side, to be optimistic, to focus on the things we can do as opposed to the things we can't do, and to get through this. Nobody said life was going to be easy. At least nobody told me that, and it hasn't been. However, when we work together, we can get through it as best we can. We've gotten a lot of people who said, thank you for the information, thank you for the direction. You guys are way ahead of your time. Appreciate it. However, many of you continue to ask questions like can you keep on helping us? And what else do you have? And can you offer more support to all of us during this time? And so that's why we've really literally rushed to put this together. This was not planned. This was a. People need help and we're going to figure out a way to help you. So, Jeff, let's talk about sort of if you appreciate the free tools and resources and training we've been giving you, and you want more help, you want more resources, you want more training, and you want more Q and A access to us on sort of an individual practice level. What about should I? And having questions, as well as being a part of our mastermind. That's really what the smart chiropractor has been about. We went back to the drawing board. We actually are throwing a bunch of new stuff in so that the smart chiropractor is the smarter chiropractor during these pandemic times. Jeff, let's start getting into some of the details about what this program is all about. Let me be really clear with everybody first before we get started. We are going to push you hard to buy this program. So we're not going to dance around and be kind of nice about it. We're going full bore if you want to survive and thrive during these times. And this is the information, this is the direction, these are the tools, these are the resources, this is the training. We are the people that are going to help you get through it. We're going to push you hard. If you're not looking to be sold on this program, then you might want to turn the video off now if you want more help because you know that we are the ones to help you and we'll want to work with us so that we can keep on giving you everything we have to support you through this. Jeff, let's get through what the new and improved smart chiropractic program is all about.

Yeah, I mean, smart chiropractor is all about automated content marketing for chiropractors. We take the biggest channels, the biggest platforms and we automate your marketing across those channels. Facebook, Instagram, email, we build it done for you content and automations. Now, the telehealth component of this is what is crucial right now. So we have built out a quick start resource guide so you have everything you need to get up and running efficiently. We have also built out in complete series of promotional emails within our chiro email system that you will get as a member of the smart chiropractor. Those are designed to go out and start filling those appointments. We gave you one template to utilize on your own. We've built out an entire series of those that are automated that can go out to your patient list starting as soon as possible. We also have given a variety of social media graphics to again, connect with your health tribe. Connect with the people across Facebook, across Instagram, let them know that telehealth is now an option for them. And we put together a call script for your front desk. In my opinion, the call script alone is is worth the price of this for months to come because somebody who's able to pick up the phone, call your patient base and get them booked and scheduled will be critical to your practice survival. So if I believe in this product so much. If you do not see the value in this, I'm going to ask you please reply to this email. Leave a comment below. I'll personally hop on the phone with you and explain any questions that you have. A lot of docs out there. Some are seeing just slight dips, a lot are seeing 50% reduction and some aren't able to go. You might be one of the ones that is unable to go to your practice at all. And how long is that going to last? We don't know. But what we do know is that by taking a proactive approach by connecting through consistent content marketing online, communicating your message and offering telehealth services virtually when you are unable to see the patients physically in your practice is unbelievably crucial and critical. And during this time we've reopened enrollment to the Smart Chiropractor. We've added in web exercises. So anybody that enrolls during this time and there is a time limit on this is going to have access to a web exercises account so you can do your follow up for those at home care recommendations. We've also reduced the cost to we want to be sensitive to the situation. We know we can help you and your practice. We want to limit any friction or barrier from that. And the final component is that Jason and I are taking time out of our day each and every day to hop in our private mastermind group and to answer questions to get our docs up and going as quickly and as efficiently as possible. There is a massive amount of scattered information out there and a lot of docs that are dabbling in know they should be doing information. And you've watched this series because you know how important telehealth is. We want to help streamline that and help it create revenue from your practice as soon as possible. So while this open enrollment's going on, I'm gonna encourage you. We want to help and without help you are going to be in a tough situation from a practice perspective. So join up with us at the Smart Chiropractor. Let us help you get out there and market your practice to connect with the people in your community to be that voice and ultimately to help your practice stay alive throughout these turbulent times.

Jason, folks, time is of the essence. Consider this your lifeboat. If you were out at sea and I was coming by in a boat, I would be yelling at you hard to get in the boat. And I'm telling you now, get in the boat with us. We are here your days and weeks that you take action or don't take action will be the difference. Both. Let's play both sides. Both between your revenue, your keeping your practice alive and people's real lives, people having access to you as a health professional, you have more to offer people than the physical services that you offer. That doesn't minimize the physical services. It just means that you've got more to offer when you can't provide physical services. None of you, very few of you, I'll say just to be accurate, very few of you have the understanding of what technologies do I use, what do I say, where do I say it, how do I say it, how often do I say it, how do I say it the most effective way and who do I hire to make all these things for me? Those are the questions we're answering for you. And yes, we are doing everything we can to get you to say yes today. Yes, right now we are adding for a limited time, Web Exercises membership into our program because that's the membership we believe you should have in order to offer telehealth services. We're not just saying here's a good idea, we're saying here's a great idea and here's the instructions, here's the direction, and here are the resources you need to actually get this done sooner rather than later. I know. Just like there are people in your community that go, thanks doc, I'll crack my own neck. I don't need to pay you to do that when I can do it myself. Some of you might say the same things yourself. Here I can do a Google search. You can go out and find things. It's not the same. So Jeff, you want to break down kind of item by item, step by step. If you want to follow along, you can scroll down the website page that will show you examples of the beautifully designed research based tools that we have been and will continue to give you as part of the smart chiropractor membership. Again, we have added web Exercise membership. We have added an entire telehealth module on how to get started. We built that this week with the latest technology, the latest scripts and we've modified the things that have worked best for us, super effective into this new world. And again, the third thing that we're doing so that you say yes is Jeff and I are going to be doing daily live trainings with our clients in our private Zoom Mastermind so that you can join us if you, if you're staff, if you've got questions, hey, what do I do with this tool? Where do I find that tool? What's the best way to get started the fastest and be most profitable? We will be there answering your questions live. So, Jeff, let's get through things detail by detail so people can make the right decision today.

Yeah, absolutely. And I'll just be straight up. You know, in the good old days of three to four weeks ago, a lot of practices were not filled to 100%. So if you have pivoted and you are starting to offer online telehealth services, think about how you were marketing your core competency before. And if there are any holes in that bucket, there are definitely gonna be exaggerated holes. Now that's. This is what we live and breathe each and every day. Our entire team is here to support you. And that comes down. As Jason said, we start out with monthly campaigns. We look at the smart chiropractor, and as your automated content marketing platform, we have monthly campaigns. Then we break things down week by week into weekly topics that tie into those monthly campaigns and then daily posts that support that message. So when I say that that spans the gamut. We have a fully automated email system that's been built from the ground up called Cairo Emails. You will have access to that. You'll have all the email automations built in. They are ready to be sent starting now. Secondarily to that, you will have social media graphics to get out across your platforms to communicate with your health tribe each and every day across your Facebook page, your Instagram page, and more. We also have video scripts and done for you video. So if you are somebody who's gotten out there and has broken that fourth wall, so to speak, and not afraid of the camera, we're going to give you scripts that tie in with. But if you happen to be a little reserved and shy, we professionally shoot videos that we give you that you can share across all your channels as well. On top of that, we've added in, as we've discussed, the entire telehealth module. And the most important thing with all of this is that there's a coherent plan. It's not just a piece here, a piece there, and a piece there. This is a coordinated effort. And this is what I deal with when I look through and I do a lot of Facebook reviews with docs and website reviews. And we see that there's two things that docs struggle with all the time. Consistency in messaging and also the consistency in posting. And what I mean by that is they're inconsistent with their message. It's low back. One day it's ankle, the next day it's who knows what the third day. That's very difficult for a patient to follow. You need to be their guide in their healthcare journey and show them step by step what the journey is. That's how we reverse engineer and build the smart chiropractor. The second portion is a lot of docs are inconsistent. This might sound familiar to you. Feast or famine, you go somewhere, you post 10 things and then you don't post for six months because you didn't see anything from it. The consistency is what attracts the tribe. The tribe enables you to communicate and coordinate your care. And as we sit here today, that ability to communicate and coordinate virtually through your primary channels of email, Facebook, your website, are critically important to you being able to get telehealth visits. We can help you with all of that, A through Z. But the only way that we can help you is, is if you click the button, come on board and give us the opportunity to give you the tools and supply all of that automation to help you get out there and start booking those visits regarding telehealth, it's really that simple.

Now is the time to say yes. We are here to be of service to you. I just don't know why you don't or can't say yes. If you want to be part of this program, then please get involved. If you've got questions, reach out to us. We will answer your questions. Whether it's by text, whether it's by email, whether it's by phone, whether it's by video, we want to help you. If finances, excuse me, are a barrier, let us know. We are here to try to help everyone. We understand that people are in sometimes stressful circumstances, many people in stressful circumstances. We are doing what we can. So please get involved, lean in. Let us help you through these times. This is no joke and there's really not a lot of options here to pick and choose from and you don't have a lot of time to think about it and see how it goes. If you close down, you're really little help or value to a lot of other people when you need it most. So let's work together. Get the skills, get the resources, get the training, get the support, get the information, get the done for you solutions so that you only have to focus on doing the things that only you can do. That's part of what we offer. Some of you are letting staff go, some of them are confused as to what to do. Some of you are not even having your staff come in anymore under the circumstances, and some are not coming in because they're afraid to. So let us help you use our resources to take some of the burden off of your limited resources during this time. We want to help you. We don't know how to be more sincere and authentic about that. And if you want help, reach out to us. Get started. Say yes. Sign up. If for some reason finances are an issue, reach out to us. And let's see what we can do to figure out how to make something work for you. Because we want to help.

Absolutely. We have open enrollment going on right now at the Smart Chiropractor. You can click the link where you're watching this video to get started. And again, part of that open enrollment is we've added in web exercises to make those telehealth follow ups super, super streamlined and easy. It is an unbelievable platform. We have also decreased the price to make it easier for you to get on board and create income and revenue for your practice. And Jason and I are taking time out of our day each and every day to hop in and talk with our docs in our private Facebook group, answer their questions and make sure that they are laser focused on what they can do to move their practice forward. If you'd like the help, we are here to help. We want to help as many docs as possible. And again, if you have any questions whatsoever, feel free to reach out. We know this is what you need for your practice in these times. We want to be a resource for you. So click, raise your hand, let us know. We look forward to getting you started with the Smart Chiropractor and we'll talk to you very soon.

Get in the boat.