A clinician asks whether to market shockwave therapy as a separate service or fold it into existing care. The advice: master it first with your current patients, keep it in-house, and skip the marketing push until you're proficient with the equipment.
Do you find that many docs that bring shockwave into their practice are using it, as, I'm going to say, a new business line, or are they adding it in with their existing care plans? Or does it depend upon the practice?
What I've seen done very, very successfully is that for us, this is new, right? For a clinician who's never used this in their practice, I don't recommend jumping right into new business because if you're not the expert yet, it's not a great idea. And you can certainly, you can hand off the responsibility of the actual therapy because it's relatively simple. Um, it's gentle, you're not going to hurt somebody. But if you're not at a high level at the machine yet yourself, then it's a great thing to start with your existing patient base and grow that into its own entity. It's easy because, you know, infuse some table talk. You might put some posters and handouts out there. You can work this into your day one and your day two process if that's something that you stick with. But I do recommend all in house stuff. No great crazy marketing plans yet, because once you see where it sits and fits into your practice, then you can start building off of that.
