ChiroHD's analytics dashboards track appointment flow, referral sources, and income trends, but most clinicians barely use them. Introduced two years ago, these tools show which marketing channels work and where your practice loses time, yet they sit mostly untouched.
What is a feature or benefit within ChiroHD that you love that you find is dramatically underutilized by docs using ChiroHD?
I think one of the big ones is that we, I think it's been almost 2 years now, we rolled out our advanced dashboards, like reporting dashboards. And that's something that we just recently rolled out analytics on the platform so that we could see what people use, what they're looking at and stuff. And we see that one very vastly underused. You know, we have different pieces there. We have trend charts that kind of give you a picture month over month, year over year, quarter over quarter, that a lot of people don't pay attention to. It also breaks down things like, you know, time of appointment. So if you're looking at, you know, how quickly you're getting someone from checked in to adjusted to checked out, like we have those metrics in there. We also have things like breakdown of income by referral sources. So, you know, who's making, you know, when you're looking at who's being referred into clinics, how they're being referred in, whether that's a Facebook ad or a personal referral, you can see like actually what that translates to and spend in your office so that you can optimize your marketing campaigns. But those dashboards have just a wealth of information in them. And we see just the very light usage on them. I think like that's a very underutilized part of the system.
