Jeff Langmaid argues that when healthcare providers say patients can't afford expensive treatment, they're usually wrong. Patients spend money on what they value. Providers shape that value through how they talk about cost and present themselves, so the belief becomes self-fulfilling.
My people can't afford to spend thousands of dollars based upon where I practice. My people cannot afford to spend thousands of dollars on a rehab program. What do you have to say about that? People having surgery in your area? Huge limiting belief. People will pay what they value. If they're going on multi-thousand dollar vacations, they can afford their health. This is a limiting belief where people think, oh, just people in my area, they won't pay that. The type of people that come to my office, they're already stingy about the price. That's not because of them. It's because of you. Because of how you set up the conversations around your money. Because of the way that you present yourself. It's because of the lack of value that you're building or the narratives that you allow to take place in the office, that's because of you. It's not because of the patients. They will pay if you provide the value.
