Jeff LangmaidFounder, The Evidence Based Chiropractor

Niche Down Your Marketing & Explode Patient Growth!

17 Jul 2024 · 1 min

Watch on YouTube

0:41

A short YouTube talk by Jeff Langmaid advising creators/clinicians to target extremely specific niches when starting content marketing. He emphasizes that broad topics (e.g., "shoulder pain") reach nobody, while hyper-specific content (e.g., "three exercises for a high-school baseball player with shoulder tendinopathy to return to games") is compelling and actionable. Uses a baseball-shoulder example to illustrate drilling down.

Chapters

When you're starting, you should be as niche as possible. Talked about this a couple times, but, you know, I called somebody out in a previous talk I was doing. I was like, you know, if you were to create something today, what would it be? And he was like, into baseball. So he was like, talk about a shoulder. I'm like, not good enough. He's like, what does that matter? A shoulder of baseball players, okay? Baseball players span the gamut. If you are a high school student who's missing games due to a tendinopathy in your shoulder, here are the three exercises you need to do to get better. Starting tomorrow. That's a compelling piece of content. My shoulder hurts. Talking to everybody. You're talking to nobody. So drill down, drill down, drill down, drill down.