Jeff Langmaid explains that over 90% of MDs get zero chiropractic training in medical school, leaving most doctors unaware of what chiropractors do. He tells chiropractors to build relationships through consistent outreach and clarify their methods to local healthcare providers.
Over 90% of MDs get zero chiropractic education in medical school. That's slowly changing. But don't sleep on the fact that almost everybody in your community, all these other healthcare providers, have no idea about who you are, what you do, or who they could or should refer. So the onus is on you to get out there and build these relationships. Help people understand who's your ideal patient type? Who do you take care of? How do you do it? All of these things really matter, and you need to overcome that gap of knowledge. How do you do that? By consistent outreach and moving one step at a time. So get out there, have some fun, build some relationships, and understand that many people in your community have no idea what you do.
