Jeff Langmaid discusses handling personal injury (PI) cases in chiropractic practice. He argues that when done ethically and with strong relationships with reputable attorneys, PI work can be both highly profitable and clinically rewarding; he contrasts quality-focused providers with high-volume "PI mills" that provide poor care.
That's the truth about personal injury. However, if you do it well, you're serious about it and you build good relationships with some of the better attorneys in your area, it can be super profitable for you. Personal injury cases tend to pay better than insurance so you're able to make more money taking care of a segment of the population that really needs your help. They've been involved in an accident and many of them aren't faking. They are looking to get well and they shouldn't have to only go to as we would say PI Mills, personal injury mills aka 3000 patients. Patients in and out of a practice a day, crappy quality of care. Those types of practices exist, it's just the truth. But when we get out there as providers who really care, who don't have the PI mills so to speak, and we have good attorney relationships, it can be super rewarding and super beneficial from a business sense.
