Jeff Langmaid celebrates chiropractors but says the profession isn't integrated enough into mainstream healthcare. He points to North Dakota as a success story and estimates only 15% of people use chiropractic care, despite evidence it works best for back pain.
Who here is proud to be a chiropractor? Any, any hint? All right. Unanimous agreement. I love that. So the real question then becomes, are we happy with the current state of integration? I would argue that no, we aren't. I've found out this weekend that there's probably more integrated chiropractors in North Dakota, statistically speaking, on a percentage basis, than nearly anywhere else in the world, in my opinion, which is awesome and definitely unique and interesting. But by and large, we might be at 15% utilization. But we know as we'll talk about almost everybody in planet Earth is going to deal with some form of back pain. We are by far, and we'll dive into the literature, the best first line treatment, and probably second line, for that matter. But we need more market penetration, and that's hopefully where we're going to go today.
