Jeff LangmaidFounder, The Evidence Based Chiropractor

Psychosocial Impact of Chronic Low Back Pain in Ghana

21 Aug 2023 · 1 min

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Jeff Langmaid (YouTube) introduces and briefly discusses a BMJ Open qualitative study titled "A Qualitative Investigation of the Psychosocial Impact of Chronic Low Back Pain in Ghana." He frames the study as interpretable through multiple lenses that reveal what people with chronic low back pain experience, and stresses that proactively answering patients’ health questions across content channels (emails, website copy, conversations) builds authority and alignment with patients.

Chapters

This week we are back with more research and another brand new study that is all around the psychosocial impact of Chronic low back pain. It is BMJ open article and it is titled A Qualitative Investigation of the Psychosocial Impact of Chronic Low Back Pain in Ghana. I love this study because you can look at it through a few different lenses. All of them are true and all of them give you insight into what are people really dealing with when they're struggling with chronic low back pain. And this comes really impactfully to your communication because the more, as I like to say, that you're proactively answering the questions people have about their health with the content you're putting out, emails, social website copy, the conversations that you're having in and around town and in your practice, the more aligned those are, the more authority you build and the more that people believe that you're actually the solution because you're sitting, as we say, on the same side of the table as them.