Jeff Langmaid argues that predicting ACL injuries and offering proactive interventions would be a powerful, patient-centered, and unique selling proposition for sports chiropractors. He encourages practitioners to discuss this idea with patients at sports events, positioning movement analysis and strength optimization as key services that can reduce injury risk and differentiate their practice.
What if we could practically predict when an ACL injury is going to occur and then we could provide proactive steps for those people in our practice to minimize the likelihood of that injury? Do you think that that would be a unique selling point? Yes. Do you think that that would be exceptionally powerful? Yes. Do you think that'd be providing patient centered care for those people who are interested in sports activities? Absolutely. That's why I love this study. So think about some of the next sports related events that you're going to and bringing up this conversation because I guarantee you it is going to open some eyes wide. Nobody else that I've ever heard is having this conversation and that provides you with an exceptionally unique selling proposition from a business perspective. If you're the one and you are perfectly trained, perfectly capable and probably the best person to be analyzing movement patterns, analyzing strength and providing the opportunity for that patient to optimize the strength.
