Jeff Langmaid explains how to partner with other doctors to grow your practice. Call primary care physicians and surgeons for brief meetings, offer to expose them to your patient base for free, and build trust through local engagement.
I think this is a great way to promote a practice, and I think it builds relationships better than anything. People are busy. I get this. So you have to take some wins and some losses with what I'm going to say, right? But call up a primary care physician, Call up a surgeon and say, I'd love to sit down with you for a few minutes and even do a short interview so people can understand a little bit better about what you do. That's pretty compelling. Now, if you're in a town that has one surgeon and they don't need any extra business because they're getting everybody, all right, that might not be as compelling, but if there's a little bit of competition or you're in an area where there are multiple surgeons and they're running businesses called medical practices, you telling them, hey, I'm happy to expose you for free to my patient base. That's a great opportunity to get to know them, number one, but also to showcase, hey, I'm part of what's going on here. I'm not that weird person that has that weird practice that nobody knows about down the street, Right? It's an opportunity to become engaged with the other healthcare providers. And to me, that's very, very important, and everybody has a platform to be able to do that.
