Jeff Langmaid (YouTube, Feb 8, 2024) discusses a study finding that roughly half of chiropractic patients present with low back pain. He reiterates that low back pain, neck pain, and headache are the top three complaints and advises chiropractors to feature low-back-pain content on their websites and marketing because it will address about 50%+ of incoming patients and help position their practice in the community.
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This was a pretty interesting study. One it kicks off with something that I've seen alluded to, which is about half of the people that present to a chiropractor have the complaint of low back pain. That's interesting. I always talk about on this show, hey, top three things that we see as chiropractors, low back pain, neck pain and headache. Basically in that order. Now let's be clear, that doesn't limit our ability to only take care of those three things obviously, but that is how most people begin their chiropractic journey. So this is stating the fact that actually 50 plus percent of them are low back pain related. So unless you absolutely don't want to take care of low back pain, if that's not you, you want to have low back pain information on your website, you want to be putting out content, you want to be having that conversation because literally half of your patient base presenting each and every year more than it is going to have it. So you want to connect those dots for those individuals. That's awesome data to know because now I know how to position myself in my community.
