Jeff Langmaid shares survey results from opening three clinics. Nine out of ten people don't see chiropractors, mainly because they never discharge patients. When a chiropractor works inside a medical practice, people trust them. When a doctor works with a chiropractor, people get suspicious.
When I opened those three clinics, I didn't live in that state. I went and surveyed. I had an outside company come in and survey the public. And I asked, do you go to a chiropractor? And nine out of 10 people, nope. Why don't you go? Because they don't discharge. I was expecting, oh, they hurt you or they're dangerous. No, they don't discharge. Number one reason, every city we asked it in. Then we asked this question, what do you think of a medical doctor or nurse practitioner that works with a chiropractor? And the answer we got from the public was, well, what's wrong with them? Did they lose their license? Were they an alcoholic? Oh, that's so fascinating. Then I said to the surveyors are like, go out and ask this question tomorrow. What do you think of a chiropractor that works with medical practice? And the answer we got was, it must be a really good chiropractor. So I realized the viewpoint that the public would be willing to accept is a medical practice that has a chiropractor, and that is much more accepted. It's not fair, but that is the condition that it's in.
