Jeff LangmaidFounder, The Evidence Based Chiropractor

Show Both Sides: What Happens If They Don’t Act

13 Nov 2025 · 0 min

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Jeff Langmaid advises that communicators should explicitly describe both the benefits of taking action and the likely negative outcomes if people do not act. He emphasizes using concrete examples (here, continuing pain or wrist/arm problems without soft-tissue tools) so audiences understand the cost of inaction as well as potential gains.

Let people know, hey, if you don't take action, you might continue to be in the same path. You might continue to have that pain or dysfunction. You might continue to, you know, have your wrist, arms suffer if you're not able to take the weight off with soft tissue, tools, etc. I mean, detailing what people could experience if they don't take action is just as important as what they could receive if they do take action.