Jeff Langmaid teaches chiropractors how to market their practices by making short videos around their passions and patients' pain points, and building email lists instead of depending on social media algorithms to reach people.
Foreign. Hey, what's going on? We are here at Logan University. It is a super cold day, but a beautiful campus. And I had the pleasure of speaking to their PMC group. We went through practicing in a multidisciplinary clinic. My experience with it and the students had a ton of, ton of great questions. I'm also excited for tomorrow because tomorrow is the deep dive. We're going to go through video, we're going to workshop it, we're going to work through worksheets regarding it and we're also going to talk some clinical as far as MRI for the practicing chiropractor. So it's already shaping up to be an awesome weekend. I thank all the students at Logan for having me and we'll talk to you soon. Who's not shot a professional video? So the gist of it is this is if I asked everybody to come down here and said this. We've been talking about this all morning, right? If I have somebody come back. All right, go. You see, like no idea what the hell to talk about, right? So this is a simple worksheet to kind of put together what we talked about the whole time. Like, what are you passionate about? So for the purposes of today, I'm not too concerned about the audience and all that. You'll figure that out later. But what are you passionate about? Hip, knee, ankle, shoulder. Then what's a pain point with that? What's an awesome fact number one, two and three? You don't need three, by the way. Just want to be able to remember at least one of them. Right. So what's something that you can say to help then? What is the call to action? Getting emails now, I don't think is a bad thing. And emails are the controllable asset. Facebook can change their algorithm tomorrow. Instagram, they will. Instagram will change their algorithm. Instagram's reach is going to go down dramatically over the next two years. Why? Because they want to increase shareholder revenue. It's going to have to. It's going to be the same thing as Facebook. Facebook owns Instagram. It's the same thing. So that will continue to happen. It's still gonna be a good buy for five years, 10 years probably, in my opinion. But it's gonna be harder become platform agnostic. If you control the cards, you have people going to your website, you have their emails. That gives you at least some more. Now, email service providers can change. Nothing is 100% controllable. But the more you can control, the better off you are. And being all in on one single platform is a risky endeavor. And yes, every time you build up something in one place and you're like, yeah, like, I have 10,000 plus cairos that follow a Facebook page. I'm like, check out my YouTube channel. It's like 600 Kairos right now. You know, don't expect. It's tough. It's not like 90% of them are going to be like, I've been waiting for him to say this. I can't wait to go over there. It's the grind again. But once you do it once, you're apt to do it again.
