Jeff Langmaid (speaker) describes his journey to treating his work as marketing, social media, and chiropractic research. He emphasizes starting early to build an audience and leverage (for opening a practice or negotiating as an associate) and promises to share practical best practices to get one's name out there.
It's been a process for me to get to my understanding. And where I am with social media now, my entire life is basically marketing and social media and chiropractic research. I mean, that's what I do every day, all day, probably in perpetuity and for forever. Right. But there's a learning process to understand that, and a lot of it's trial and error. But I'll showcase some of what I've seen as, like, best practices and things that you can do immediately to start getting your name out there. Because as we'll talk about in a few minutes, I don't think it's ever too early. I think, like, now is the time where you should start, because we'll touch on this in a little bit. But the sooner you start, the more leverage you're gonna have when you get out. And when you're trying to either open a practice, be nice to have an audience already there, or if you're gonna be an associate, you actually have leverage, as opposed to going in and be like, man, I really like a job. Well, so would a lot of other people. But if you have the ability to communicate the message of that practice, that's a far better position to be in. When you start a conversation with a doc about going in.
