Jeff Langmaid argues that creating a long-form video first simplifies repurposing into other formats. Shot video can be transcribed into a blog and edited into smaller pieces; starting with video makes producing derivative assets (blogs, shorter clips) easier than starting from written material.
But the bottom line is almost anything that you make as a big video can be hacked up into another form. If you start there, if you write something out, yes, you can then shoot a video. But if you shoot the video first, as we'll talk about, you can have it transcribed and then you have the blog there. So when you shoot the video first, everything falls downhill a lot easier. You can do it the other way, but it's more challenging most of the time. Once you have the big guy, then you can start to of the little guys.
