Jeff LangmaidFounder, The Evidence Based Chiropractor

Stay Connected: The Power of Consistent Patient Communication

23 Mar 2025 · 1 min

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This YouTube video (Stay Connected: The Power of Consistent Patient Communication) features Jeff Langmaid discussing strategies for maintaining patient relationships via regular email. Key recommendations in the excerpt: email patients at least once per week (weekly is a minimum), with one email per week framed as the "sweet spot" for engaging, entertaining, and educational content; more frequent outreach (two to three times per week) can work if highly relevant. The speakers emphasize onboarding messaging to reduce friction and improve compliance, and using content that mixes condition-specific education with general health information.

Questions this video answers

At least once a week.

One time per week.

Chapters

Emailing your patient minor textures or video at least once a week would be the bare minimum. But I think, man, if you could do it two or three times a week with relevant content, maybe if you're super slick, one time a week about their condition. So hey, what is facet pain all about? And then another one just general health information. I think people will be very appreciative. And then when they are at work next to their friend who's oh my back pain is killing me, they often will say, oh man, I just, I just saw an email come through. Oh, on real quick, Lang made. Ah, there it is here. Here's how to call them.
Right? I, I couldn't agree more. I mean, I think about it in, in a couple ways. I love your points because I think about it in onboarding, make sure that you're answering questions, reducing friction, make increases compliance, better retention. Then I think about it long term as you're breaking out, hitting your people one time a week with engaging, entertaining and educational information. Be entertaining, be engaging, be educational. And one time per week is the sweet spot of what we've seen.