Jeff LangmaidFounder, The Evidence Based Chiropractor

Stop Bragging! The SECRET to Effective Chiropractic Marketing

27 Apr 2024 · 0 min

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0:29

Short advice from Jeff Langmaid (YouTube video) urging practitioners to stop self-promotional 'bragging' and instead focus on delivering value to the other person. Applies to social posts, sales conversations, and patient visits — the content should inform, entertain, or uniquely help the intended recipient. Central claim: effective marketing is audience-first, not speaker-first.

Is, it's not about me. The same as when you post something, it shouldn't be about you, should be what you're interested in. But you have to think, is this delivering information, a laugh, something unique value to the person you're putting it out to? And that is a crucial component. Sales, patient visits, they all fall down from that. But please remember as you go through it is all about the other person that you're talking to.