Jeff Langmaid argues that front-desk staff juggling phones and check-ins miss chances to connect with patients walking in. He says chiropractors should prioritize that moment of arrival for personal interaction instead of letting phone calls dominate the workflow.
In a busy practice, which is great, often the phones can be going quite a bit. There's probably people in here that get hundreds of phone calls per week into their front desk of their practice. And if your front desk is trying to answer each one of those calls while trying to check in and check out the people coming in, to me, that's a missed opportunity at human connection. And that's what we should be about as chiropractors, is taking the opportunity when somebody walks through the threshold of our practice to have a human connection with that individual.
