Coaches and gym owners should focus on one revenue stream until it hits $1 million annually before adding new products. Master your in-person community first, then expand online to reach beyond your local market once you've proven the model works.
The worst thing you can do as a coach and also as a business owner is like, I wanna do all these things at once. Bad idea. Like you should start making $1 million doing one thing before you think about doing anything else. So if they have a brick and mortar, they want the brick and mortar to make more money and we're helping them progress and use hybrid components, we're focusing on your community first. Yep. Master that, scale that, at least get you making $1 million a year. And then now if you're like, hey, I have way more free time, I have these online programs, I'd like to sell them internationally or nationally. Okay, sweet. We can do that now. Or here's a good one. Are you the type of office where someone's driving an hour to get to you or they can only come to you once a month because there's schedule limitations, whatever, and you're struggling to both help them but also monetize that because you're only getting paid for your time. Well, if you have an online program, now those limitations and those barriers are gone.
