Jeff LangmaidFounder, The Evidence Based Chiropractor

Stop Guessing Your Marketing ROI (Track This Instead)

25 May 2026 · 1 min

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In this brief talk, the speaker highlights the powerful analytics dashboards available to clinics, focusing on two key data sets: patient flow metrics that track the time from check‑in through adjustment to check‑out, and income breakdowns by referral source such as Facebook ads versus personal referrals. By linking these metrics to actual office revenue, the dashboards can guide clinicians in optimizing their marketing spend. However, the speaker notes that despite the richness of the information, most doctors barely use these tools, making analytics an overlooked but critical feature in practice.

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If you're looking at, you know, how quickly you're getting someone from checked in to adjusted to checked out, like we have those metrics in there. We also have things like breakdown of income by referral sources. So, you know, who's making, you know, when you're looking at who's being referred into clinics, how they're being referred in, whether that's a Facebook ad or a personal referral, you can see like actually what that translates to and spend in your office so that you can optimize your marketing campaigns. But those dashboards have just a wealth of information in them and we see just a very light usage on them. So it's one of those things that we're trying to do some things to make everyone sure that they're aware that they're there. They're great. They've got a ton of information. I think like that's a very underutilized part of the system. Yeah. Analytics are so critical and so often overlooked, I think, by docs in practice. So that's, that's a power feature for sure.