STOP Marketing Yourself As An 'Airway Chiropractor'

1 Oct 2026 · 7 min
6:44

In this interview, Dr. Cameron Kammerer explains the "airway cascade" that begins with common airway challenges such as enlarged tonsils, adenoids, or chronic congestion, leading to mouth breathing, altered tongue posture, forward head posture, and ultimately craniofacial development issues. He illustrates how early intervention—especially in children—can prevent permanent structural changes, using his own daughter's experience with a palate expander as an example. While chiropractors can address some postural and breathing mechanics, Dr. Kammerer emphasizes that they should not market themselves as "airway chiropractors" due to scope‑of‑practice concerns. Instead, the most effective growth strategy is to build relationships with ENT physicians, airway‑focused dentists, myofunctional therapists, and sleep medicine doctors, speaking their language and earning referrals. He discusses how these professionals fit into the cascade, noting that ENTs are primary for obstructive issues, while myofunctional therapists and airway dentists are most likely to send patients back after dental or functional interventions. The conversation also touches on the importance of community education, patient communication, and the nuanced ranking of referral partners based on where a patient is in the airway progression.

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