Jeff Langmaid recommends replacing cheap new patient specials with a high-value lead magnet that delivers a guide for an email address. Follow up within 3-4 hours if they don't book a free consultation, then run a 24-hour upsell campaign before moving them to regular nurture sequences.
Number 1 website tip to convert more new patients: you need to have a lead magnet form that pops up that says, I'm going to give you gold if you give me your email. Have something juicy. Don't make it the $47 new patient special. Don't do that. That's washed out. Have something of high value that they can get. They put in their email, they immediately get the high-value guide. The guide builds value. At the bottom of the guide, now there's a call to action button to schedule that free call. They don't schedule that, your system tracks this, Within 3 to 4 hours, it should automatically email them, hey, just want to make sure you got the guide. Anything you're struggling with, what can I help? They don't reply to that. If it recognizes that they haven't booked within 24 hours, now they enter an upsell campaign that gives them value and then tries to get them to book. Gives them value, gets them to book. They don't convert through that. Now it goes into your normal weekly marketing campaigns to convert at a later date.
