Jeff LangmaidFounder, The Evidence Based Chiropractor

Struggling to Get Patients to Say YES? Do This

4 Jun 2026 · 1 min

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0:41

In this brief instructional segment, the speaker shares a single, high-impact sales strategy for chiropractors who struggle to get prospective patients to commit. The core advice is to create a free, short "discovery visit"—a 20‑minute evaluation combined with a mini treatment—to deliver tangible value before asking for payment. By providing a real experience that demonstrates the quality of care, the chiropractor doubles the perceived value relative to the upcoming price, making patients more comfortable paying $250‑$300 for a full evaluation. The speaker emphasizes that this low‑cost, high‑value step can shift prospects from merely window‑shopping to becoming paying clients.

Chapters

Number 1 sales tip for chiropractors struggling getting patients to yes. Oh my gosh. So, so similar to what I just said. Build so much value that the value you've provided is twice as much as the price that you're about to charge. You'd be surprised at the amount of benefit you can gain by providing a small free step prior to a paid step. So an example is discovery visit might be something docs implement. This can be a free 20-minute eval and mini treatment just to build value. Oh my gosh. They have an experience now. Maybe they were window shopping before. And they were kind of holding themselves back from investing. But now they see this is what a real evaluation looks like. This is what actual treatment looks like. Now they're willing to pay you $250, $300 for a full eval.