Jeff Langmaid (speaker) argues that the primary predictor of chiropractic success is communication—specifically the therapeutic alliance, which encompasses effective communication and the clinician's confidence. He emphasizes clear explanations of diagnosis and treatment plans, building referral relationships, and reactivating inactive patients; key takeaways are "confidence and clarity" when speaking to patients.
Number two is what they called therapeutic alliance. This was effective communication and confidence that the doctor has when communicating with the patient. And this ties to the heart of what we talk about probably every single week on this podcast, which is your communication ultimately is the number one predictor of success. That communication can go to other healthcare providers building referral relationships with the evidence based chiropractor. It could go towards communicating with your patient list in inactive patients as we do with patient pilot for patient reactivations and of course the communication that you're having to the active patient there in moment patients they highlighted appreciated clear explanations of the diagnosis and the treatment plans. So having confidence and clarity again, confusion kills. Conversion is what we say in the marketing world, but in the practice world confidence and clarity are key. That's an easy way to remember that. So when you speak, speak with confidence. Instill that confidence in your patient and then be clear.
