A short motivational/business coaching monologue advising small-practice owners that stalled progress often comes from avoiding disliked business tasks. The speaker recommends a 90-day process to "become your word": pick a necessary change you are willing to follow through on, build inner strength and consistent follow-through, and thereby enable success.
People generally tend to not do things that they don't like to do. And in business, especially if you're going into business for the reason of you love your product or your service in business, but business is not the thing that you love. Many of the things that you have to do in business, you're. You're not going to like to do. So you're going to procrastinate on following through or you're not going to do them to the best of your ability. We do a thing with people where we take them to a process for 90 days to strengthen the idea of becoming your word. Here's the criteria that we have for doing this. Number one, they have to pick something that absolutely needs to change in their business. The second part is they have to pick something that they're willing to follow through on. I don't care if they have something that is the most important thing. If they're not willing to follow through on it, we have them pick something different. Because here's the truth. If you can develop the strength inside of yourself to do what you say you're going to do, there's absolutely nothing that you can't accomplish. But that has to come first, because if you don't do it, you will not follow through on what's necessary in order to become a success.
